FEATURED UPDATE
Refreshing and Enhancing Existing Experiential Marketing Projects
We’ve had several vehicles, developed as experiential marketing projects, return to the shop this month. Many clients come in thinking that they must buy a new vehicle outright and will then be saddled with a product that quickly becomes dated as branded...
Taking Services to Customers through Mobile Healthcare
Just as retailers have reaped profits taking their brands to their audiences with experiential marketing, medical providers are also using mobile marketing to reach their clients and the public. Turtle Transit understands what is required for medical brands to take...
Using Solar to Power Experiential Marketing
As concern grows about the impact of fossil fuels on our environment, solar is increasingly recognized as a sustainable energy option. At Turtle Transit, clients are asking how to integrate solar into the experiential marketing vehicles we fabricate. Companies care...
The Value of Photo Ops in Experiential Marketing
Last week I wrote about the value of a comprehensive campaign when it comes to experiential marketing – and we noted that photo ops are an increasingly important aspect of audience engagement. There is significant value in creating Instagrammable moments! Photo ops...
Evolving Experiential Marketing
Last week I highlighted several of our clients who are maximizing their experiential brand marketing—specifically custom designed vehicles—through a comprehensive approach that includes social media. Turtle Transit has produced dozens of such experiential vehicles...
Boosting Brand Engagement through Experiential Marketing
Several companies, including Planters Peanuts, L.L. Bean, and Oscar Mayer, have been forerunners in experiential marketing, creating attention-grabbing mobile marketing vehicles that build brand engagement. We are so pleased that Turtle Transit has been able to...
Realizing a Hotel Vision: Creating The Verb Backstage Trailers
The Verb Hotel wanted to take advantage of it’s unique location next to Fenway Park, while increasing it’s number of rooms and building on it’s reputation as a hip, music-oriented hotel. They envisioned trailers, outfitted as high-end luxury hotel rooms, modeled on...
Mobile Marketing a Win at SxSW
Fans at South by Southwest (SxSW) were amazed to see four nuns emerge from a cockroach extermination van. It was all part of a new marketing effort linked to the new Peacock series, Mrs. Davis, and even in a busy event like South by Southwest, it caught people’s...
Building Vehicles to Drive Vision Services to Underserved Communities
Recently, our client 20/20 Onsite optometry made the news, taking their fleet of custom-designed buses to Boston public schools to provide school kids in need with vision services. 20/20 Onsite’s mission is to go the extra mile to make high-quality vision care more...
5 Vehicle Ideas to Kickstart Your Mobile Tours in the “New Normal”
Our industry is evolving, and the rules are changing. Social distancing measures, contactless solutions, limits on gatherings. Strategy and preparation are the answers to success for being ready when business returns. Brands are eager and cautious. Welcome to the New...
Rolling Out Show-Ready Mobile
It wasn’t long ago that Turtle Transit released our mobile tour trends report in response to the COVID-19 pandemic. (Thank you, Event Marketer Magazine!) Since early spring, our skilled team of designers and craftsmen rolled up their sleeves to present a line-up of...