Last week I wrote about the value of a comprehensive campaign when it comes to experiential marketing – and we noted that photo ops are an increasingly important aspect of audience engagement. There is significant value in creating Instagrammable moments!
Photo ops come in all shapes and sizes – but the marketing goal for brands is to attract audiences’ attention, while also encouraging second-hand promotion through people’s own social media – a win-win for brands.
At Turtle Transit, we’ve been creating products for audience engagement since our founding.
Photo op marketing comes in all shapes and sizes!
Larger than life mascots and logos are always a hit. Many of these are essentially custom sculptures to promote a brand.
![WhistlePig Whiskey pig sculpture built by Turtle Transit](https://turtletransit.com/wp-content/uploads/2022/06/WhiskeyPig_Background-1024x878.jpg)
![](https://turtletransit.com/wp-content/uploads/2023/05/Super_Bowl_Helmet3.jpg)
![Voya Financial mascot, Vern the rabbit built by Turtle Transit](https://turtletransit.com/wp-content/uploads/2023/05/Cs5laJCUAAA4eoM.jpeg)
Creating freestanding cutouts is always a fun way to get people engaged.
![Photo op display built by Turtle Transit](https://turtletransit.com/wp-content/uploads/2023/06/86F9C795-CFA6-4B8F-B720-9CC66797F912_1_105_c.jpeg)
![Supersize flip flop for Margaritaville hotel, built by Turtle Transit](https://turtletransit.com/wp-content/uploads/2020/05/Margaritaville-768x1024.jpg)
![Koru Yogurt](https://turtletransit.com/wp-content/uploads/2023/05/Koru_3_Large_08.jpg)
Creating display areas where people can engage is also catchy.
![Mikes Hard Lemonade stand with lemon photo op](https://turtletransit.com/wp-content/uploads/2023/06/MHL-Railbird-3-683x1024.jpg)
![State Farm Road House built by Turtle Transit](https://turtletransit.com/wp-content/uploads/2023/03/StateFarm_05.jpg)
![Photo op avocado built by Turtle Transit](https://turtletransit.com/wp-content/uploads/2023/08/DjOW00fU0AAZjUh-780x1024.jpg)
And, of course, creative morphed vehicles are always a hit, as we have written earlier in our posts, including Boosting Brand Engagement through Experiential Marketing and Evolving Experiential Marketing.
Vehicles which promote an aspect of a television show or movie can also be quite effective for broadening fan engagement.
![Arrested Development Bluth Company Stair Truck built by Turtle Transit](https://turtletransit.com/wp-content/uploads/2023/03/Arrested_02-1-1024x683.jpg)
![Snoop Dog with Turbo van](https://turtletransit.com/wp-content/uploads/2023/05/Turbo_05-1-1024x683.jpeg)
![Roach extermination van at SxSW built by Turtle Transit](https://turtletransit.com/wp-content/uploads/2023/03/Bug-van-and-nuns.jpeg)
In short, photo ops can help you achieve your marketing goals, and Turtle Transit can help you fabricate whatever you can dream up for your marketing – if you can imagine it, we can build it!
See more of our photo ops on Instagram.