As Mountain Dew was preparing to launch its new, mouthwatering berry-flavored, Purple Thunder, with a mobile marketing brand activation campaign in collaboration with Circle K, it turned to Turtle Transit to help.
We stripped down a trailer we had previously fabricated from the ground up, and repurposed it for the new Mountain Dew campaign. The trailer is towed with a Turtle-leased pick-up truck, which is also wrapped for full effect.
In addition to a vibrant and eye-catching wrap, the trailer includes a sampling window that pops-up for serving the new soda. We also built a fun photo op stand, branded as part of the whole experience, which included banners and games for fan engagement.