State Farm Road House


Create a multi-city mobile tour to connect and engage with tailgating football fans


B2C, Custom Displays, Custom Trailers, Outdoor Exhibits, Sports Marketing

Turtle Transit worked to design and build the State Farm RoadHouse, a Dually pick-up truck extended 15-ft. to support a real furnished “tiny house.” The custom mobile marketing vehicle was a physical manifestation of State Farm’s combined home and auto insurance coverage, built to deliver the best of football tailgating and watching the big game at home.

Turtle Transit began it’s fabrication process by cutting the pick-up truck in half and lengthening the drive shaft, wiring harness, fuel lines, and brake lines. A custom sub-frame was manufactured onto a 15-ft. extended chassis to support the house structure. Turtle Transit built the structure framework onto the truck chassis. The “house” featured large exterior windows, residential siding, a “State Farm” red door with decorative glass, steps skinned in high-end composite decking with a decorative cable railing system, a simulated shingled peak rooftop, and a full-size artificial stacked stone chimney that expelled real smoke via a wireless remote.

The house interior featured high-grade flooring, LED lighting, and was furnished with a cowhide rug and leather seating. A decorative accent wall made of stacked stone included a fully operational fireplace that displayed actual simulated flames and a 65-inch SMART TV for streaming live football games via an In-Motion DIRECTV Satellite System. The interior also featured a Bose Dolby Surround System and custom built sport lockers that displayed team jersey and football artifacts for consumer photo ops.

The State Farm RoadHouse also included a “backyard’ experience via a glass sliding door constructed on the driver’s side of the truck. Turtle Transit fabricated a custom 3-tiered deck manufactured out of composite decking. The deck hosted live press interviews and created a lounge area for consumers.


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