When Koru approached us about producing a fleet of sampling vehicles, we quickly realized they wanted something beyond just a wrapped truck. They were looking for dimension to promote their brand.

We designed and developed four (4) sampling trucks to promote their ridiculously tasty yogurts to the masses around the country, with 3-D artwork on the roof and thought bubbles poking up from the side of the truck. While on a tight deadline, we used their fun and friendly brand identity to engage people on the road, while building die-cut signage that could withstand winds at highway speeds.