Trojan Ice Cream Truck


Pride comes in many flavors! Trojan served ice cream at the NYC gay pride parade, promoting their condoms with a sense of good humor


Marketing Vehicles, Sampling Vehicles & Food Trucks

We loved having fun with the agency that supports Trojan condoms’ marketing efforts! They were looking for a food truck that would travel to Pride parades and serve ice cream. Together we conceived of a truck with an inflatable ice cream sundae on top—with a visual double entendre! To blow-up the sundae sculpture once the truck is parked, we built-in full power and a fan for easy inflation.

Inside, the food truck includes cold plate freezers and full power generation so the pre-packaged ice cream being sampled could be kept frozen while on the road and parked.


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