We loved having fun with the agency that supports Trojan condoms’ marketing efforts! They were looking for a food truck that would travel to Pride parades and serve ice cream. Together we conceived of a truck with an inflatable ice cream sundae on top—with a visual double entendre! To blow-up the sundae sculpture once the truck is parked, we built-in full power and a fan for easy inflation.
Inside, the food truck includes cold plate freezers and full power generation so the pre-packaged ice cream being sampled could be kept frozen while on the road and parked.