What better way to generate buzz and engagement on a college campus than a giant bottle of BBQ sauce for your Instagram photo op backdrop?

Turtle Transit sculpted a larger-than life Sweet Baby Ray’s bottle and mounted it to the bed of a pick-up truck wrapped in vibrant graphics. It was the brand’s first-ever promotional vehicle to serve as a backdrop for their experiential efforts.

The “Sauce is the Boss” vehicle traveled to multiple college campuses spreading the word about its delicious BBQ sauce and welcomed students to pose with the bottle for their Instagram feeds.