Super Bowl Join The Huddle Tour


Create an interactive mobile experience to spread Super Bowl excitement at 48 event stops across the New York and New Jersey region


Custom Trailers, Graphic Wraps, Marketing Vehicles

Turtle Transit designed and built a custom 60’ X 80’ interactive experience that featured a custom 42-ft trailer and a number of high-tech activities and sporting drills.

The interior of the trailer was finished with high-end lockers that displayed memorabilia and Super Bowl artifacts from the Sports Hall of Fame, interactive monitors, a frosted glass social sharing wall, a 90-inch digital video wall and a custom display case that showcased the Vince Lombardi Trophy. The floors were finished in high-end branded carpeting and tufted astro turf. The rooftop featured eleven custom sculpted Super Bowl helmets and a digital countdown clock ticking down the days until the big game.

The highlight of the program was a giant sculpted Super Bowl helmet mounted over the chassis of the tow vehicle. The exterior of the trailer featured custom speed & agility stations that leveraged gesture and motion technology, a touchdown dance photo op wall, and giant drill cages for toss and kick activities.


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