SodaStream’s All The Bubble with Just One Bottle Tour


Promote the brand’s environmental advantage with a strong visual of engaging cage exhibits


B2C, Marketing Vehicles, Outdoor Exhibits

Turtle Transit custom built a trailer and two bicycle pedicabs that featured a larger-than-life cage full of 10,657 empty bottles and cans, representing the amount of waste a family of four produces in one year. The cages each contained a sleek rooftop, vibrant signage, and graphics.

During event activation, a branded skirt fastened to the lower portion of the trailer to hide the wheels and transform the vehicle into a static mobile exhibit which familiarized consumers with products and were used for demonstrations. The two pedicabs circled event locations to draw attention to the branded event area.


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