Planters NUTMobile


Create two new specialty PLANTERS NUTMobiles to join the Kraft Foods experiential vehicle fleet


B2C, Marketing Vehicles, Mobile Fleets

NUTMobile, a pilot promotional vehicle for the debut of the PLANTERS NutMobile Tour. With increasing web traffic on The Planters NUTMobile Tour Blog, and visitors requesting the opportunity for the NUTMobile to visit their community, Kraft Foods tasked Turtle Transit to build two new NUTMobiles as part of the brand’s strategy to increase visibility and maximize reach across the U.S.

Unlike the original Planters NUTMobile, the new fleet, measuring 27’ L X 8.5’ W X 11’ H, features an interactive experience inside the custom sculpted vehicles. Some of the unique features include a finished interior with a custom seating area with branded upholstery, a pro audio sound system with indoor / outdoor capabilities, high-tech flip-down ceiling lifts that display SMART TVs for digital sharing and to stream promotional media, and custom iPad stations to drive content sharing and conversations through social media, as well as serve as a social check-in point on Facebook.

The custom vehicles also include a deep cycle battery system that powers the vehicle experience, custom storage solutions designed to house Mr. Peanut’s Mascot costume and product samples, sleek LED accent lighting, unique ceiling graphics and a rooftop hatch for parade opportunities.

Check out the PLANTERS NUTmobile schedule to see when it’s coming to your city.


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