Old Camp, a smooth and easy premium whiskey, was looking for an outside exhibit to engage and activate fans. We created an outdoor space that evoked old time fun and games. 

As a component of the exhibit area we developed, we found a vintage gas pump and customized it with the Old Camp logo and built various games for fan engagement. A well-branded wall housed pints of Old Camp whisky varieties, including their unique peach pecan whiskey.

The portable event set activated fans at concerts and other events across the South.