As part of our partnership with L.L Bean, we were engaged to develop a multi-component traveling retail display. The display included a wrapped trailer that carried Bean-branded products, as well as a tent and space for trying on shoes and other apparel. The L.L. Bean Bootmobile, built by Turtle, also joined the tour.
This multifaceted B-2-C tour visited college campuses. This outreach sold more duck boots than 15 of their brick and mortar stores.