L.L. Bean BootMobile


Create a larger than life, road-ready replica of the brand’s iconic Duck Boot, and promote healthy, active lifestyles through community engagement with the outdoors


Marketing Vehicles, Mobile Fleets

Turtle Transit transformed a GMC Sierra truck into an 11-ft tall custom sculpted Bean Boot, complete with faux leather patterns, rubber boot sole, large scale shoe laces, and finished with accents like a rooftop hatch for parades and custom dimensional signage.

The interior of the BootMobile features a custom storage area for event materials and equipment, and an outdoor all-weather sound system with speakers that attach to the vehicle. To increase interactivity at events, large outdoor monitors also mounted to the vehicle and stream digital content. Turtle Transit also designed custom corn hole boards and a Bean Boot toss game.

To date, we have built three large bootmobiles for L.L. Bean.


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