Hoegaarden Mobile Beer Garden


Create a mobile beer garden from a VW microbus


B2C, B2B, Custom Displays, Marketing Vehicles, Sampling Vehicles & Food Trucks

When the Belgian beer Hoegaarden was looking to take their brand on the road for pop-ups at music festivals and other events across the U.S., they turned to Turtle Transit to create a mobile beer gaarden.

We took a vintage VW microbus and fabricated a mobile Hoegaarden experiential promotional serving vehicle. We began by reinforcing the vehicle before cutting out a side panel to create space for a serving window, with a roll-out shade for sunny days. We opened up the roof with a pop-up, enabling servers to stand inside the VW van. 

Inside the van, we built in two taps and a ‘fridge which kept two kegs cool. The walls were painted a crisp white, in keeping with the brand colors. A varnished wooden counter completed the serving space.

One side of the microbus included an ivy wall embedded around a large Hoegaarden logo The sides of the roof held flower pots to continue the gaarden effect.


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