When Geico was looking to refit a previously fabricated bus for a new marketing effort, it turned to Turtle Transit to update the look and feel of the bus.

We stripped off the old design elements and created a refreshed marketing vehicle that showcased the history of the Country Music Awards. The Geico CMA Tour Bus traveled around the country to country music festivals and engaged fans.

The bus featured a museum-quality display of CMA brand information, gold records and CMA memorabilia, as well as a large monitor for screening country music clips. 

In addition to refreshing the bus design, we mechanically serviced the truck, including the generator used to power all aspects of the display while the bus was parked at events.

Read a press release about Geico’s partnership with the CMA Awards and the tour bus.