When CVS was launching its new chain of CVS Beauty stores, they were looking for an experiential marketing campaign that introduced customers in key markets to their beauty products and services. Turtle Transit was brought in to not only supply a leased vehicle but to outfit the Beauty on Tour bus to attract attention and engage audiences.
We wrapped the RV in CVS Beauty brand graphics, and fabricated the build-out of the side of the vehicle, which opened up creating a stage area with make-up for beauty consultations.
Internally, we built in red and pink lacquered cabinets for storage and topped them with neon-lighted heart-shaped mirrors, and neon signage indicating stations from lips to face. Two photo op areas – one with neon bars and another with neon hearts – enabled customers to share their experiences online and with friends, a core marketing strategy.