When Coca-Cola’s marketing team wanted exposure at amusement parks, they turned to Turtle Transit to develop a mobile marketing experience that evoked the amusement parks where they are reaching customers.
Roller coasters provide the wrap-around theme for two engaging trailer sampling vehicles, from the giant rooftop Coca-Cola logo to the custom fabricated Coke float.
Inside, each trailer has a fully built-in NSF-compliant kitchen that serves Coke floats and chilled Coke on tap, and includes travel-secure storage for the Coke branded glasses. Also included are exterior removable chalkboard signs to write-down specialties of the day, which are also circled in neon designed to match the trailer.
Externally, the vehicles are covered in a custom-designed wrap, which uses the Coke-red PMS. The roof signs are made with aluminum-framed channeled letters and highlighted with LED neon. Red LED neon is also installed around and underneath the trailers to continue the amusement park theme and to ensure they stand out among other vendors. Each trailer is also trimmed with faux wood for a vintage look.
The trailer fronts feature a 7’ tall 3D Coke float, designed as an old-style Coke glass with wood trim, with straw and a cherry on top!