Ben Cohen, co-founder of Ben & Jerry’s ice cream, tasked Turtle Transit to design and build mobile marketing vehicles for a political action to protest the Pentagon’s budget surplus. New Yorkers were treated to a parade of rolling piggies, with a 12-ft mobile piggy bank representing the Pentagon budget that towed two small piggy banks – proportionately representing the US budget for education and world hunger. The piggy fleet represented Ben Cohen and his organization True Majority, and garnered an enormous amount of media and press.
Ben Cohen True Majority “Piggy” Stunt
Launch an experiential political stunt to protest the Pentagon’s budget management
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