Arby’s Foundation Charity Tour


Create an Arby’s restaurant on wheels to support the Arby’s Charity Tour, a cause marketing program to raise proceeds for the Big Brothers Big Sister Foundation and other charities.


B2C, Custom Trailers, Graphic Wraps, Inflatables and Tents, Marketing Vehicles, Photo Ops and Gaming, Sampling Vehicles & Food Trucks

We worked with the Arby’s Foundation to create a custom 42-ft kitchen trailer to support the Foundation’s annual Arby’s Charity Tour.

The trailer was outfitted with a complete NSF kitchen with commercial equipment to prepare Arby’s signature roast beef sandwiches and curly fries. It included a rooftop sky deck, gaming stations, an interactive photo activation, and a military-style lift that raised a telescoping die-cut sign of the Arby’s iconic cowboy hat over 30-ft above the trailer.

The trailer was also equipped with a custom branded John Deere ATV that traveled in the trailer during transit, and a custom 25-ft custom inflatable arch the featured interchangeable signage displays for each Charity stop. The vehicle program showcased a sleek high-end P2 SportChassis tow vehicle that was outfitted with a custom Arby’s grill, vibrant graphics and lighting accents.


Sign up to receive our periodic newsletter.

Looking for something unexpected?