We worked with the Arby’s Foundation to create a custom 42-ft kitchen trailer to support the Foundation’s annual Arby’s Charity Tour.
The trailer was outfitted with a complete NSF kitchen with commercial equipment to prepare Arby’s signature roast beef sandwiches and curly fries. It included a rooftop sky deck, gaming stations, an interactive photo activation, and a military-style lift that raised a telescoping die-cut sign of the Arby’s iconic cowboy hat over 30-ft above the trailer.
The trailer was also equipped with a custom branded John Deere ATV that traveled in the trailer during transit, and a custom 25-ft custom inflatable arch the featured interchangeable signage displays for each Charity stop. The vehicle program showcased a sleek high-end P2 SportChassis tow vehicle that was outfitted with a custom Arby’s grill, vibrant graphics and lighting accents.