Phoenix Suns Game-Day Vehicle

PROGRAM OBJECTIVE

Launch a new game-day vehicle to support the Phoenix Suns experiential efforts on a local level

SERVICES

B2C, Graphic Wraps, Photo Ops and Gaming, Sports Marketing

Turtle Transit worked with the Phoenix Suns organization to launch an interactive experiential vehicle to draw local residents to attend home games at The US Airways Center.

The vehicle featured a custom rooftop pop-a-shot game, outdoor “all-weather” sound system, and a rear activation station with Xbox Kinect Gaming and Blu-ray playback. During game days, the Suns’ brand ambassadors activate the vehicle around the city of Phoenix to ramp up and excite fans to attend live games during the season.

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