To create awareness and a sample trial for Keurig Coffee, Turtle Transit constructed a pair of custom sampling vehicles deployed to untapped busy Metropolitan areas on the west coast, and served up fresh coffee to consumers shopping on the Black Friday Weekend.

Since a number of the activations utilized guerrilla marketing efforts, Turtle designed the vehicles to set-up and breakdown in a matter of minutes. The vehicles included two activation areas, engineered to power more than five Keurig machines simultaneously for mass sampling opportunities. Custom awnings and display racks were merchandised with a variety of Keurig product offerings. Sleek vibrant graphics and a giant Keurig coffee mug was displayed on the rooftop of the vehicle to create instant visibility and engagement for Keurig at a number of popular shopping venues.