LeadDog Marketing Group, most recently named “Best in Sports and Experiential Marketing” by SportsBusiness Journal, called upon its entrusted fabrication partner, Turtle Transit, to revitalize a fleet of Vitamin Water vehicles for an upcoming sampling tour. Turtle Transit was tasked with refreshing the existing fleet with a fresh and vibrant new look.
As part of a summer long program that would make stops at concert series and music festivals, LeadDog wanted to create a fun and entertaining activation footprint where people of all ages could participate in unique activities and trial one of Vitamin Water’s many refreshing flavors. Turtle Transit fabricated a custom “Build-Your-Own” sunglasses station at the rear of the truck, which displayed an assortment of sunglasses pieces of all different colors – to tie-into Vitamin Water’s colorful flavor line-up.
The sunglasses station was built onto a pull-out track that featured a wide array of colors, arms and lenses merchandised inside clear bins and displayed on optical fixtures. Fans that stopped by the Vitamin Water van could mix-up colors and pieces to build their own pair of sunglasses to wear at the event.
Turtle Transit built a colorful display behind the passenger sliding door of the van that showcased bottles of Vitamin Water arranged on clear floating shelves surrounding a sleek HD SMART TV that streamed onsite programming. A vibrant branded awning extended over the TV and provided another opportunity to add more color in the activation footprint.
LeadDog also created a fun digital activity that allowed fans to create their own Vitamin Water label for their bottle. Turtle Transit constructed vibrant kiosk stations that displayed iPads for the activity and were set-up in close proximity to the van(s). The kiosks were built with colorful overhead awnings to provide shade for participants and were wrapped in large format graphics.
The Vitamin Water sampling fleet will be making stops all across the country this summer. Follow @VitaminWater on social media to find out where the vans will be travelling to next.
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